YouTube Q3 Ad Sales Up 15% to $10.2 Billion, Alphabet First Quarter Over $100B in Revenue
YouTube, the internet’s biggest video streaming platform, continues to flex its muscles as an advertising powerhouse, again delivering solid double-digit growth for the third quarter of 2025.
YouTube advertising revenue for the period was $10.26 billion, a year-over-year increase of 15%. That beat analyst forecasts of $10.01 billion, per StreetAccount. The figure doesn’t include revenue generated by YouTube’s subscriptions business, but advertising represents the bulk of YouTube’s sales.
In addition, parent company Alphabet announced that it has more than 300 million paid subscriptions in total, led by Google One cloud storage and YouTube Premium.
Overall, Alphabet’s Q3 results that came in above Wall Street forecasts. The company reported revenue of $102.35 billion, up 16%, and net income of $34.98 billion (up 33%), translating to earnings per share of $2.87.
“Alphabet had a terrific quarter, with double-digit growth across every major part of our business,” Sundar Pichai, CEO of Alphabet and Google, said in prepared remarks.
Alphabet dodged a bullet last month after a federal judge rejected the U.S. government’s proposal to force Google to sell its Chrome browser, after the internet giant lost an antitrust case finding that it has a monopoly on search. The judge ruled that Google must share certain kinds of data with competitors and is prohibited from entering into exclusive distribution deals.
In other news, YouTube is undertaking a significant revamp of its product organization. Veteran exec Christian Oestlien is heading a newly created Subscriptions Products group, which includes YouTube TV, Music and Premium; Johanna Voolich, formerly YouTube’s chief product officer, will lead the new Viewer Products team; and YouTube is looking to hire an exec to lead a third separate product organization, Creator & Community Products.
Earlier this month, YouTube began rolling out its “Second Chance” program that will allow some previously terminated creators the opportunity to request a new channel. That includes users who were previously banned over now-retired policies prohibiting misinformation about the 2020 U.S. presidential election and COVID-19.
Meanwhile, in September, Alphabet agreed to pay a total of $24.5 million to settle President Trump’s lawsuit alleging “censorship” over YouTube’s suspension of his channel following the Jan. 6, 2021, attack on the U.S. Capitol. Of that, $22 million was paid to Trump, who designated that the money go toward the construction of his new White House ballroom.
