Outfront Media Names Epic Games’ Stacy Minero Head of Marketing
Out-of-home media and IRL marketing company Outfront Media has tapped Epic Games marketing exec Stacy Minero as its new chief marketing and experience officer and brought on Abhi Vyas as vice president of performance marketing.
Run by CEO Nick Brien, Outfront aims to lead a new era of in-real-life marketing as the live events and experiences industry revs up.
The company’s recent partnerships include working with Google DeepMind on the “Imagine If…” campaign, which turned New York City subway stations into an AI-powered art gallery, and teaming with Steph Curry to promote his book “Shot Ready” with a billboard in Los Angeles aligned to the moon’s path.
In 2026, Outfront will be launching projects tied to the Super Bowl and the World Cup.
Minero comes over to Outfront from Epic Games, where she was head of marketing for Epic Games’ creator marketplaces. At Epic, Minero helped shape global marketing strategy for the company’s Unreal Engine product. Prior to Epic, Minero was at Twitter, where she launched and led Twitter ArtHouse.
Most recently a digital marketing exec at Verizon, Vyas’ “expertise lies in using AI-driven personalization and data to reach targeted audiences and shape brand narratives in ways that are both authentic and effective, leading to significant increases in conversion and customer engagement,” per Outfront.
“Stacy brings deep expertise in brand building and cross-platform storytelling to the team, along with a sharp understanding of how media, marketing, and technology intersect to shape modern brands,” Outfront CEO Nick Brien said. “Her unique background will accelerate Outfront’s leadership in IRL marketing and strengthen how we help brands show up in culture, connect with communities, and create the kinds of real-world moments that matter.”
Brien added: “Abhi’s passion for AI-driven innovation and his ability to use technology, data, and storytelling to demonstrate the value of IRL marketing with Outfront make him an exceptional addition to the Outfront team. His proven success in driving high-quality lead generation and measurable business impact will elevate Outfront’s performance marketing efforts and help fuel deeper brand connections for the company.”
