Ms. Rachel Launches Kids Play Couch With Nugget

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Nugget’s foam play couch has long been a favorite for parents and kids alike. With a mission to grow imaginations across the U.S, the brand pioneered family-friendly play furniture when it first launched in 2014.

Now, they’re tapping into the cultural zeitgeist with a strategic partnership with the ultra-popular Youtuber Ms. Rachel, who this week has launched her own version of the brand’s headlining Original Play Couch. The Ms. Rachel Nugget is now available to shop online for $289.

With designs inspired by Ms. Rachel’s most popular songs, including “Hop Little Bunnies,” “If You Should Meet an Elephant” and “Wheels On The Bus,” the new launch highlights her song-driven education style, all while encouraging creativity, movement and connection.

“Play is one of the most powerful ways children learn. That’s why I’m excited to collaborate with Nugget, a company that shares our commitment to sparking imagination and connection at home,” Ms. Rachel, born Rachel Griffin-Accurso, said in a statement. “The Ms. Rachel Nugget was created to bring families together, and I can’t wait to see the joy it inspires in little ones everywhere.”

David Baron, CEO and co-founder of Nugget shares, “Our collaboration with Ms. Rachel embodies Nugget’s fundamental mission to grow imaginations through thoughtfully designed play furniture. The Ms. Rachel Nugget is a perfect testament to that commitment.”

Over the past few years, Ms. Rachel has transformed from a YouTube educator into a full-fledged children’s media brand with a suite of high-profile partnerships — from a global master toy deal with Spin Master to music collaborations with “Sesame Street” and John Legend. Most recently, Netflix signed Ms. Rachel to a streaming content deal.

The Ms. Rachel Nugget is now available to pre-order and will ship on Nov. 14, exclusively at NuggetComfort.com.