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Mint Mobile is bringing its irreverent, budget-conscious branding from cell phones to the living room with 5G Home MINTernet, a new low-cost home internet service powered by T-Mobile’s 5G network. Launching this month, the plan starts at $30 per month and offers unlimited data — positioning it as one of the most aggressively priced broadband options on the market.
For Mint, co-owned by Ryan Reynolds until its $1.35 billion sale to T-Mobile earlier last year, the move into home Wi-Fi feels like a natural next act. The brand built its reputation on comical marketing and transparent pricing, thriving in a telecom space long dominated by corporate giants like Verizon and AT&T. Now, it’s targeting the same frustration that made its mobile plans go viral — high bills and hidden fees — with a service that promises “exceptional value” and an easy plug-and-play setup.
The strategy mirrors a broader shift in the streaming era, where affordable, reliable internet has become essential to entertainment consumption as the platforms themselves. As studios, streamers and advertisers compete for attention, the real gatekeeper is increasingly the Wi-Fi connection. With T-Mobile’s 5G infrastructure backing it, MINTernet is an attempt to democratize high-speed access without the installation costs and long-term contracts that often come with traditional broadband providers like Spectrum or Comcast’s Xfinity.
Mint’s pricing also undercuts emerging 5G home internet players such as Verizon’s 5G Home ($35–$50 per month) and T-Mobile’s own 5G Home Internet ($40–$50), reinforcing the brand’s underdog positioning. Existing Mint Mobile users get an additional $10 monthly discount on MINTernet, further integrating the wireless and home categories into one ecosystem.
They launched Minternet with a Reynolds spot, reflecting the same challenger-brand DNA that has made Mint one of the most talked-about disruptors in telecom. If the company can deliver on its promise of high-speed simplicity, Home MINTernet could do for broadband what Mint did for mobile: turn an everyday utility into a lifestyle brand with cultural clout.
